MOTORS research finds most buyers would consider purchasing EVs or hybrids from new entrant car brands
Most car buyers would consider putting a new entrant brand on their shopping list as awareness of these mostly Chinese manufacturers grows, according to the MOTORS Consumer Insight Panel. Over two-thirds (70%) of the 2,000 buyers polled say they would consider purchasing a new or used vehicle from a new entrant carmaker. Buyers are also […]
Dealer used car stock volumes reach new high for the year as buyer demand remains steady, reports MOTORS’ Market View
October saw dealer used car inventories hit their highest level for the year, as consumer demand and advertised prices remained steady, according to the latest MOTORS Market View. Data shows average stock levels grew 7% month-on-month (MoM) from 50 to 54 units, representing a 2% rise year-on-year (YoY). The increase was powered by car supermarkets, […]
Dealers that fail to respond to car buyers within six hours, risk losing business to competitors
Dealers who fail to respond to customer enquiries on the same day run the risk of losing them to competitors, according to MOTORS’ latest Consumer Insight Panel. The research, which polled the views of 2,000 car buying decision makers, found two in three car buyers (67%) expect dealers to respond to their email, SMS or […]
Most buyers expect next car to be an EV or hybrid, finds MOTORS research
Over half of car buyers expect their next car to be an electric vehicle (EV) or hybrid, as the shift away from internal combustion engine (ICE) models gathers pace, according to MOTORS’ latest Consumer Insight Panel. The research, which polled the views of 2,000 car buying decision makers, found nearly one in four (23%) expect […]
In person dealership visits build the most confidence for car buyers, finds MOTORS research
When it comes to building confidence ahead of making a buying decision, visiting dealerships and car search websites are the most popular destinations for advice, according to the latest Consumer Insight Panel research commissioned by MOTORS. In person visits to dealers remains the most popular source of assurance for over half of buyers (52%), up […]
Used car buyers’ confidence in Jaguar and Land Rover knocked following cyber attack, reports MOTORS
Online views for used Jaguar and Land Rover cars declined in September as potential buyers steered clear of both brands following the cyber attack that halted Jaguar Land Rover (JLR) production. MOTORS’ Market View analysis identified an increase in views for the top 30 brands in September, with Jaguar and Land Rover both tracking below […]
Used market enjoys stable August with fastest sales achieved by nearly new cars
August was a stable month for the used car sector with minimal changes to prices, days to sell and dealer stock levels, according to MOTORS’ Market View. The average price of a used car on the MOTORS platform was £17,721, up 1.2% (£202) from July and up 2.3% year-on-year (YoY). This small rise was mostly […]
Used EV searches rise on back of Electric Car Grant as July delivers a stable month, reports MOTORS
MOTORS identified a rise in used EV searches and prices in July following the government’s announcement of the Electric Car Grant. High levels of buyer interest were accompanied by a 3% (or £771) rise in average used EV prices to £24,949, the second consecutive monthly increase. This move made EVs more expensive than hybrids (£24,681) […]
Sales staff as important as choice of cars in driving customer loyalty, finds MOTORS research
Dealership staff play a more critical role than ever in securing customer loyalty and driving sales, according to MOTORS’ latest Consumer Insight Panel. The research found staff have a direct influence on 85% of car buyers by making a positive impact on their experience. When asked what would prompt them to return to the dealership […]
Buyers give cautious welcome to Electric Car Grant, with most favouring VAT cut on public charging, finds MOTORS research
Four in 10 buyers would consider purchasing a new EV following last week’s announcement of the Electric Car Grant, but most would have preferred the government to have lowered the rate of VAT on public charging. Research of 1,000 car buying decision makers over the weekend found 38% of new car buyers think the grant […]