Cookie notice

Last updated: November 2023

Motors (“Motors”, “we”, “us”, “our”) is owned and operated by Motors.co.uk Limited. This Cookie Notice will inform you about the cookies on our websites which are motors.co.uk, dealersdeservemore.co.uk, dealer.motors.co.uk, (our “Website”), our apps, services and tools (collectively referred to as “Application”), together collectively “Platform,” regardless of how you access or use them on your devices (e.g. mobile or laptop).

Our website uses cookies and other similar technologies, which may include, among others, web beacons, pixels, plugins, scripts, tags, which we collectively refer to as “cookies”. We use cookies to ensure our websites, services, applications, and tools (“sites”, “websites”, “services”, “tools”) function, improve  performance and enhance your user experience. This page is designed to help you understand more about these technologies and our use of them on our sites.

You are free to block, delete, or disable these technologies. You can manage your cookies and your cookie preferences via our Manage Settings icon in the bottom left of your screen or your browser (e.g. Microsoft Safari, Google Chrome) or device (e.g. mobile, tablet) settings (see more below).

This Cookie Notice shall be read together with our Privacy Notice.

 

What are cookies and similar technologies?

Cookies

Cookies are small text files (typically made up of letters and numbers) that a website may put on your computer or device when you visit a website. The cookie will allow a website, or another website, to recognize a particular device (e.g. mobile or tablet) or browser (e.g. Microsoft Safari, Google Chrome) next time you visit. Web beacons or other similar files can do the same thing. 

Web beacons

Web beacons (also known as pixel tags or clear GIFs) are small graphic images that are used in conjunction with cookies to track the use of an online service by its users. For example, when we send you emails, web beacons allow us to track if you click links or open emails and thereby measure campaign performance and improve features.

Similar technologies

Similar technologies include flash cookies, HTML 5 cookies that track user patterns. This can be done by local shared objects or storage which are placed on your browser or device. Additionally, there are other technologies that function without local storage in your end device and use browser functions. In this context, a ‘fingerprint’ of your system is created that serves as a unique identifier. 

We sometimes use the terms cookies and similar technologies interchangeably.

Why do we use cookies?

Cookies are used by us to:

  • provide our Services;
  • technically enhance our Services (e.g. monitor error messages and loading times);
  • improve your user experience (e.g. save username, preferences); and
  • enable us to show you more relevant ads and content more relevant to you.

 

Certain cookies may record personal information – for example, if you click “Remember me” when logging in, a cookie will store your username. Most cookies will not collect information that identifies you personally, and will simply allow us to collect more general information (e.g. how you arrive at and use our websites).

 

Types of cookies and how they are set

There are two types of cookies:

  • Session cookies these are stored temporarily in your computers’ memory while you are visiting a website and are deleted when you end of your browser session. They allow us to link your actions during that particular browser session.
  • Persistent cookies these are stored on your device for a set period of time (i.e. between browser sessions). They allow us to remember your preferences or actions.

There are two ways cookies can be set on our websites:

  • First-party cookies – cookies that are set by the website you are visiting.
  • Third-party cookies – cookies that are set by another website (e.g. by one of our main technology partners or by an external web service).

 

What sort of cookies do we use?

Strictly Necessary Cookies – these cookies are necessary for the website to function and cannot be switched off in our systems. This includes technologies that allow you access to our Sites, help us identify irregular site behaviour, prevent fraudulent activity and improve security and allow you to make use of our functions such as shopping-carts and saved search.

Analytical or Performance Cookies – these cookies allow us to measure and report on website activity e.g. by tracking page visits, visitor locations and how visitors move around the Site. The information collected does not directly identify visitors. We drop these cookies to help us analyse the data.

Functional or Operational Cookies – these cookies enable the website to provide enhanced functionality and personalisation. This may include identifying you when you sign into our sites or keeping track of your specified preferences, interests, or past items viewed so that we may enhance the presentation of content on our sites.

Marketing and Social Media or Targeting Cookies – Marketing cookies help us provide you with personalised and relevant services or advertising, and track the effectiveness of our digital marketing activities. They are used to build a profile of your interests and show you relevant adverts on other sites. This may impact the content and messages you see on other websites you visit.

We offer certain site features, services, applications, and tools that are available only through the use of these technologies. Any personal information that we collect and store through use of these technologies is obtained through notice and consent via our consent management platform here which appears when you first visit our website and provides you with the opportunity to accept or manage these technologies or your use of the website. This appears when you first visit our website and provides you with the opportunity to accept, reject or manage these technologies. Refer to the icon bottom left of the page.  

We highlight you are always free to block, delete, or disable these technologies if your browser, installed application, or device so permits. However, if you decline cookies or other similar technologies, you may not be able to take advantage of certain site features, services, applications, or tools. You may also be required to re-enter your password more frequently during your browsing session. 

 

Does anyone else use cookies on our website?

Service providers

Service providers are companies that help us with various aspects of our business, such as site operations, services, applications, advertisements and tools. We use some authorised service providers to help us to provide you with a better, faster, and safer experience, deliver content and advertising via ad networks and ad exchanges, and compile anonymous site metrics and analytics. 

These service providers are entitled to place cookies on your device via our services. They may also collect information that helps them identify your device, such as your IP address or other unique or device identifiers. These service providers are subject to confidentiality agreements with us and other legal restrictions on their use or collection of any personal information. Please check the third party websites for more information about their cookies and how to manage them.

Advertisers

We believe that it is useful for our users to see advertisements that are more relevant to their interests. Advertisers and advertisement exchanges help us to serve you relevant ads on our services and other places on the internet and sometimes use their own cookies to provide you with targeted advertising. They may also collect your device identifier, IP address, or identifier for advertising. The information that these third parties collect may be used to assist us in providing you with more relevant advertising that we serve on our sites or elsewhere on the web, and as described above. For example, advertisers may use a visitor profile they have built on sites that you have previously visited to present you with more relevant advertisements during your visit to our website. 

Our main technology partners

Like many companies, our main technology partners include Facebook, Google and LinkedIn.

Facebook

This partner helps us to display personalised advertisements for you such as real time bidding from third party advertisers, to measure their effectiveness and to report on them. You can find additional information in the Facebook Privacy Policy.

Google

This partner helps us to display personalised advertisements for you in our own online listings as well as in online listings of third parties via the advertising products and the marketing platforms of Google (Google advertising products, such as Google Ad Manager, Google Ads, DoubleClick), to measure their effectiveness, to select and provide content, to provide reports about such content and to gain insights into target groups and product developments. You can find additional information in the Google Privacy Policy.

LinkedIn

This partner help advertisers determine how many times people who click on their ads end up purchasing their products or performing a particular action (e.g. submitting a form, watching a video, downloading a PDF, etc). These cookies allow us and the advertiser to determine that you clicked the ad and later visited the advertiser’s site. More information can be found on their Cookie Policy.

List of Cookies

Below is a list of the cookies that are currently on this website (including those of third parties)

Strictly Necessary Cookies

Cookies are used for essential activities to make our websites and apps work. These cookies are needed to provide the content, product or service you have asked for. We use essential cookies for purposes including:

  • Keeping you logged in during your visit;
  • Make sure our website is working properly; and
  • Remembering if you’ve been to the site or app before.

  

NamePurpose/DescriptionType and Duration
_wpfuuidThis cookie is used by the WPForms WordPress plugin. The cookie is used to allow the paid version of the plugin to connect entries by the same user and is used for some additional features like the form Abandonment addon.1 year 1 month 4 days
elementorThe website’s WordPress theme uses this cookie. It allows the website owner to implement or change the website’s content in real-time.Never
AEcookieMessageTo display cookie banner on siteUntil next visit
CONSENTIs an interface featuring a cookie consent tool through which end-users can see information about all cookies and trackers in use on your domain, including details about their duration, provider, purpose and technical specifications, and decide whether they will allow these to be activated or not during their visit.Renewed every 6 months
VISITOR_INFO1_LIVEA cookie that YouTube sets that measures your bandwidth to determine whether you get the new player interface or the old.8 months
ipv[property_id]This LPV cookie is set to keep Pardot from tracking multiple page views on a single asset over a 30-minute session. For example, if a visitor reloads a landing page several times over a 30-minute period, this cookie keeps each reload from being tracked as a page view.30 minutes
YSCUsed by YouTube to remember user input and associate a user’s actions.30 minutes
flxNGTMTo indicate customer acceptance of Google Tag Manager cookies.Persistent, 30 days
_GRECAPTCHAThis cookie is set by Google reCAPTCHA, which protects against spam enquiries on forms.Session, 30 minutes

 

Analytical/Performance Cookies

We use analytical cookies to help improve our products. For example:

  • To see how users navigate through our sites and apps, when error messages appear and what caused them; and
  • To see how effective our adverts are.

The information collected using these cookies is grouped with the information from everyone else so we can see overall patterns rather than individual activity. When given the option, we recommend you turn on cookies used for these purposes.

  

NamePurpose/DescriptionType and Duration
_gaThis cookie is a Google Analytics persistent cookie which is used to distinguish users2 Years
_ga_[property_id]This cookie is a Google Analytics persistent cookie which is used to persist the session state2 Years
_gidThis cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visited in an anonymous form.1 day
_gatThis cookie is used to throttle request rate. These are third party cookies that are placed on your device to allow us to use the Google Analytics service. These cookies are used to collect information about how visitors use our website. We use this information to compile reports and to help us improve the website.30 Minutes
_gat_[property_id]This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites.1 Minute
_gat_masterTrackerWe use Google Analytics to help us collect statistics on visitors to the site, where visitors have come to the site from and the pages they visited. This helps us to understand how people use the site and to make improvements to our site.10 Minutes

_gat_gtag_[property_id

]

The GA tracking ID allows the creation of up to 50 different views in Analytics to show data in relation to the website1 minute
pardotThe pardot cookie is set while the visitor is logged in as a Pardot user. The cookie indicates an active session and is not used for tracking.Past

  

Marketing & Social Media or Targeting Cookies

Cookies are used for advertising and marketing purposes. These cookies are used to identify your interests by understanding how you interact with our sites and apps and your web browsing activity. We do this so that we and our trusted partners can:

  • Tailor the advertising you see on our and third-party sites and apps to your interests;
  • Link to social networks who may use the information to target advertising to you on their platforms; and
  • Tailor the advertising you see on our and third-party sites and apps for our own products and services.

  

NamePurpose/DescriptionType and Duration
_gcl_auUsed by Google for experimenting with advertisement efficiencyPersistent, 3 months
Visitor_id*Pardot sets this cookie to store a unique user ID1 year 1 month 4 days
Visitor_id*-hashPardot sets this cookie to store a unique user ID1 year 1 month 4 days
_fbpUsed by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.3 months
IDESet by a third party (DoubleClick), used for serving targeted advertisements that are relevant to you across the web.Persistent, 1.5 years
test_cookieSet by a third party (DoubleClick), to measure the visitors’ actions after they click through from an advert.Session, Until next visit
bscookieSet by a third party (LinkedIn), Used for remembering that a logged in user is verified by two factor authentication.2 years
bcookieBrowser Identifier cookie to uniquely identify devices accessing LinkedIn to detect abuse on the platform.2 years
langUsed to remember a user’s language setting to ensure LinkedIn.com displays in the language selected by the user in their settings.Session
AnalyticsSyncHistoryUsed to store information about the time a sync with the lms_analytics cookie took place for users in the Designated Countries.30 days
UserMatchHistoryLinkedIn Ads ID syncing.30 days
lidcTo facilitate data center selection .24 hours
li_gcUsed to store consent of guests regarding the use of cookies for non-essential purposes.2 years
personalization_idThis cookie is set by Twitter to measure the performance of advertising campaigns through Twitter, across different browsers and devices used by a visitor.2 years
muc_adsPending.2 years

 

Using your browser to control cookies

Most browsers allow you to view, manage, delete and block cookies for a website. Be aware that if you delete all cookies then any preferences you have set will be lost, including the ability to opt-out from cookies as this function itself requires placement of an opt out cookie on your device. Guidance on how to control cookies for common browsers is linked below.

For information on additional browsers and device types please see http://www.aboutcookies.org/ or http://www.cookiecentral.com/faq/.

 

Contact us

If you have any queries regarding this Cookie Policy please contact us at privacy@motors.co.uk.