MOTORS has agreed a three-year integrated content partnership with Premier League club Brentford FC.
With the 2024/25 Premier League season starting this weekend, the partnership will include bespoke content across YouTube, social and digital channels as well as LED pitch side perimeter branding at Brentford’s Gtech Community Stadium. MOTORS will also be able to include Brentford FC players in its marketing content.
As the official automotive marketplace partner, MOTORS will leverage the club’s 4.4 million followers across social and digital channels, significantly increasing the marketplace’s digital reach among football fans.
MOTORS will also use the partnership to host a series of dealer events at the stadium and to support some of the club’s community projects.
Among the unique digital content being created will be videos of players highlighting MOTORS as a marketplace destination for used cars.
“Our new partnership with Brentford FC marks a first for MOTORS, giving us an exciting opportunity to create exciting content to reach football fans across the Premier League,” said Lucy Tugby, Marketing Director of MOTORS.
“We believe it will open new opportunities to put our brand in front of used car buyers in the stadium, on television and online; driving awareness of the MOTORS brand and leads to our dealer partners across the UK.
“With Brentford’s stadium just a few miles from our Richmond head office, the MOTORS team is also looking forward to supporting the club’s many community projects”.
Commenting on the partnership, Fran Jones, Brentford FC’s Commercial Director, said: “We’re really excited to have MOTORS join the Brentford family. They are a business that is headquartered locally and one that is focused on providing a great service. Their approach and values really align with ours here at Brentford. We look forward to seeing our partnership grow over the coming seasons and particularly as we work together in our local community and with the Brentford FC Community Sports Trust.”
