MOTORS launches multi-channel brand campaign for Cazoo with major investments in YouTube, TikTok and partnerships
MOTORS has launched a multi-channel brand advertising campaign to promote buyer consideration of its Cazoo marketplace. Animated adverts, produced by Fold7, targeted at in-market buyers have already launched on YouTube and will shortly roll out on TikTok along with other social media platforms. This takes place alongside expanded sponsorship activities with the British Motor Show […]
Dealer stock levels rise in June as days to sell remain consistent, reports MOTORS’ Market View
Used car sales volumes increased year-on-year (YoY) for June with stock levels up and days to sell consistent. However, competition for consumer attention saw average prices dip to their lowest level so far this year. MOTORS’ Market View analysis shows dealer inventories averaged 50 units in June, unchanged month-on-month (MoM) but up 6% YoY. The […]
Low awareness of new entrant Chinese brands is not a barrier to car buyers, finds MOTORS consumer research
Despite relatively low levels of awareness of many of the new entrant Chinese brands, most car buyers would consider purchasing from them, according to the latest MOTORS Consumer Insight Panel. Overall half (57%) of buyers are aware of at least one new car brand, although that is heavily skewed towards BYD which has the highest […]
Strong used car demand in August as prices remain steady, reports MOTORS
Despite the summer holidays, demand for used cars was strong in August with dealers seeing improved days to sell as prices and stock levels remained steady, according to MOTORS’ Market View. Days to sell for the month averaged 28, four days faster than July. Franchised dealers led the pace at just 18 days, followed by […]
November sees essential purchase used cars take centre stage, reports MOTORS
Steady demand for cost-effective essential purchase cars and relatively small movements across prices, stock levels and days to sell, were among some of the key used car retailing trends in MOTORS’ Market View analysis of November. Consumer focus on affordability saw cars priced under £10,000 achieving some of the best month-on-month improvements in days to […]
MOTORS signs two-year headline sponsorship with the British Motor Show
MOTORS has signed a two-year headline sponsorship agreement with the British Motor Show. The annual event, which attracted nearly 60,000 visitors this summer, returns to Farnborough International Exhibition Centre on 15-18 August 2024. This will be the first live event sponsorship for the newly rebranded MOTORS, with the investment encompassing a high-profile promotional campaign over […]
eBay Motors Group rebrands as MOTORS
eBay Motors Group has rebranded as MOTORS with immediate effect. Under the direction and investment of new ownership, the dealer facing eBay Motors Group brand and consumer facing Motors.co.uk brand, have come together as a single entity – MOTORS. The business will continue to offer dealers access to multisite advertising across eBay and Gumtree, with […]