From online to on the road.

Insights into car search and buying behaviour.

50 days!

That is how long it takes on average for buyers to search online for their next car, eight days more than in 20211.

And it’s not just time spent searching that’s gone up; the number of car search sites visited by car buyers has also increased by a staggering 20%1. Clearly, buyers are seeking more reassurance as low consumer confidence and the cost of living bites.

For automotive retailers wanting to win the search game, our report into the latest car search and buying behaviour is a must-read.

1. Digital Touchpoints Study November 2023. 3,000 UK car buying adults. Independent research carried out by specialist research company, Insight Advantage

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