MOTORS has unveiled the latest phase of its Cazoo brand investment with the launch of an all-new AI-powered search tool and the addition of used vans to the marketplace.
The AI Discovery Tool is designed to help buyers find the right vehicle faster and with greater confidence. The tool uses machine learning tech to understand what buyers mean when using popular search terms such as “reliable family car”or “eco-friendly city runaround”. It then displays the most relevant results, ranked by the best fit for a customer’s lifestyle, rather than traditional keyword matching.
Early results show that buyers using the search tool are converting at significantly higher rates, especially those using the Cazoo app – which has already surpassed 600,000 downloads since launching 12 months ago.
Lucy Tugby, Marketing Director at MOTORS, commented: “Our investment in the AI Discovery Tool is a core part of our wider commitment to transform the Cazoo brand into a customer-focused challenger marketplace that drives high volume leads to our dealer partners.
“This tool is an example of how we’re using advanced tech to simplify the buying journey and help customers find the right vehicle, faster.”
Additionally, in a major stock expansion, Cazoo has launched a used van channel helping retailers of commercial vehicles reach its growing audience. The service went live this week with over 30,000 used van listings.
Tugby added: “We recognise that light commercials are an important part of the used vehicle mix of many of our dealer partners. Our investment in a dedicated van channel provides a powerful new route to market for dealers supporting their need to reach in-market retail and business buyers.
“We’ve been encouraged by the significant stock uplift and high levels of buyer activity generated by the channel following its launch, indicating it’s already unlocking new value for dealers.”
The introduction of the AI Discovery Tool and used van channel follow last week’s launch of a multi-channel brand campaign for Cazoo with adverts across YouTube and TikTok and supports its partnerships with the British Motor Show and Brentford FC.