MOTORS acquires Cazoo brand

Over the coming weeks MOTORS will launch an all-new Cazoo app – followed by a new website – with over 250,000 used car listings. The business aims for Cazoo to provide consumers with a fresh approach to searching for cars, building on MOTORS’ 15+ years experience.

MOTORS will invest in the Cazoo brand to attract more car buyers to its marketplaces.

The MOTORS website will continue to operate with the business still offering car dealers access to a large audience across its network of sites which includes partners eBay and Gumtree.

Barry Judge, CEO of MOTORS, commented: “Despite its challenges as a business, Cazoo has undoubtedly become a household name with car buyers. We have the expertise and inventory to immediately establish the new Cazoo site as a modern marketplace for used cars. We will build on the excitement and engagement that the Cazoo brand has already created with consumers to deliver more sales enquiries for our dealer partners.

“This acquisition offers an exciting opportunity for dealers to tap into Cazoo’s awareness and traffic as part of the MOTORS network. All dealer partners live on our MOTORS MultiSite packages will automatically benefit from exposure on Cazoo, free of charge.”

Daniel Ozen, President at O3 Industries, said: “We know that today’s car buyer visits on average 4.2 websites during their search journey. With just one invoice dealers can advertise to millions of in-market car buyers on MOTORS, eBay, Gumtree and now Cazoo, scaling their online visibility and lead generation muscle. This acquisition underlines our ambition to be a key partner to dealers, providing exposure to car buyers across the internet.”