MOTORS has added Parkers to its network of partner websites in a move which will further extend the reach of dealers choosing its Multisite advertising service.
Parkers is one of the UK’s most influential sites for used car buyers researching their next purchase with extensive reviews, practical advice articles, valuations and dealer listings.
Parkers joins Gumtree, eBay and the recently added all-new Cazoo marketplace app, as a partner website in the fast expanding MOTORS network.
“We’re thrilled to be partnering with Parkers, one of the country’s most trusted automotive B2C brands. This move will give our dealer partners a further opportunity to increase the reach of their listings on one of the country’s best known destinations for used car buyers,” said Phill Jones, Chief Operating Officer of MOTORS.
“We know how much our dealer partners value the option of multisite advertising and how it increases speed to sale, with our research* showing the average consumer visits 4.2 websites as part of their used car buying journey,” he said.
Commenting on the partnership, Andrew Stark, Digital Operations Director of Parkers said: “Parkers has been helping consumers research and buy used cars for over 50 years, so we’re delighted to be partnering with MOTORS to offer buyers visiting our website even more choice from dealers across the UK.
“With Parkers covering the whole car buying process, from valuations through to listings, we’re looking forward to helping even more buyers find their next used car.”
