Motors.co.uk‘s investment in a national marketing campaign in support of its dealer partners shifted up a gear this month when a brand new car was given away live on The Chris Moyles Show on Radio X. The competition, entered by thousands of listeners, will be followed by increased multimedia activity for the rest of the year.
The £27,000 Nissan Qashqai was won by Matt from Blackpool as part of Radio X’s Big Smashing Driving Stunt, sponsored by Motors.co.uk, with five other listeners each winning £1,000.
Since February, Motors.co.uk has been running an integrated partnership with Global, the owner of Radio X, promoting the website as the go-to destination for used car buyers to transact with dealers.
“We’re delighted with the high level of engagement we’ve had with the competition and for the ongoing partnership opportunity to expose Motors.co.uk to the 1.1 million highly engaged weekly listeners1 who tune into The Chris Moyles Show on Radio X, making it one of the most popular breakfast shows on commercial radio,” said Lucy Tugby, Marketing Director of eBay Motors Group.
“The competition marks the start of the next phase of our investment in an all-year campaign with Global which will see our reach extend across Heart, the UK’s number one commercial radio brand with 11.1 million weekly listeners2.
“Our commitment to growing traffic and leads will now see Motors.co.uk being promoted across Global’s digital advertising exchange (DAX) which uses smart targeting to reach auto intenders across its podcast and streaming services, as well as further advertising spots on Radio X, outside of the breakfast show sponsorship.
“Our investment is targeted to put the Motors.co.uk brand in front of even more potential used car buyers driving forward our commitment to generate high volumes of leads for our dealer partners,” she said.
Separately, Motors.co.uk is also continuing its investment in a national billboard campaign across strategic roadside locations for the rest of year.
Source 1 & 2: Global News, 3 August 2023