Cazoo will be the headline sponsor of this year’s British Motor Show, following this month’s relaunch as a dedicated used car marketplace,
The move sees Cazoo taking the lead sponsorship role held last year by its MOTORS’ parent.
The popular annual event runs from 15-17 August at Farnborough International Exhibition and Conference Centre.
Once again, the show is set to deliver a mix of live entertainment, interactive displays, new tech and driving experiences, as well as the chance for visitors to see the latest cars and supercars, alongside popular classics.
The Cazoo Live Arena will host stunt shows, supercar showdowns, the Red Devils parachute display team and a new Strictly Cars Dancing challenge.
While the Cazoo Family Zone is set to be a popular destination for future generation car buyers with family-friendly interactive activities hosted by Cazoo brand ambassador and TV personality Grace Webb.
Dealers representing car brands at the event include Marshall Motor Group (BMW, MINI), Sandown Group (Mercedes-Benz), Group 1 (Toyota), Charters of Aldershot (Peugeot and Citroen) and Sparks Commercial Motors (Renault LCV, Renault Trucks).
“The British Motor Show is now firmly established as a popular live festival for car buyers, enthusiasts and families, so we’re delighted to have this opportunity to introduce them to the all-new Cazoo marketplace and put them in touch with our dealer partners from across the UK,” said Lucy Tugby, marketing director at MOTORS and Cazoo.
“Last year’s show was a huge success for the MOTORS brand in terms of positioning and awareness, so we couldn’t miss the opportunity to invest in showcasing Cazoo as an all-new marketplace and reintroduce it to car buyers,” she said.
Visitors to the show will be able to use dedicated screens to search the Cazoo website for used cars.
“We’re thrilled to have Cazoo as this year’s headline sponsor. This builds on the partnership we established with MOTORS last year and enables us to associate the show with one of the UK’s best known automotive car brands,” said Andy Entwistle, CEO of the British Motor Show.
“With over 60,000 visitors expected, this year’s British Motor Show will be an unmissable event,” he said.
