Terms & Conditions

Advertising Terms and Conditions

Last updated: 29 January 2026

For reference, our previous Terms and Conditions are available here. This link will remain active until 1 March 2026. (Please note that some dealers on legacy packages may be subject to different terms. If you are unsure which terms apply to you, please contact your account manager.)

Parties and Agreement
1. Parties. These Advertising Terms and Conditions (Terms), together with any insertion order, order form or similar document referencing them (Order), any rate card published on dealer.motors.co.uk/pricelists/ or such other site or platform as Motors may notify (Rate Card), form the agreement (Agreement) between Motors.co.uk Limited (Motors) and the person named in the Order (Dealer).
2. Commencement and Term. The Agreement shall commence on the start date specified in the Order, provided the Order has been accepted (by signature or digital confirmation) (Acceptance). If no start date is specified, or if Acceptance occurs after the specified start date, the Agreement shall commence on the earlier of: (a) the date of Acceptance; or (b) the date the Dealer first accesses or uses the Services (the “Start Date”). The Agreement shall remain in effect for the term specified in the Order (the “Initial Term”) and shall automatically renew for successive one-month periods (each, a “Renewal Term”) unless either party gives at least one (1) month’s written notice of non-renewal before the end of the Initial Term or the then-current Renewal Term. Renewal shall be on the same terms unless updated in accordance with clause 5.
Services
1. Overview and Provision. Motors shall provide the advertising and related services described in the Order (Services). These Services may include listings or promotional activities on other Motors-operated sites and platforms, as well as on third party sites or platforms (Motors’ Partners and, together with Motors-operated sites and platforms, Motors Network), whether or not specifically identified in the Order. Motors may, in its sole discretion, add to or remove from the Motors Network and may distribute Dealer Content across the Motors Network to provide the Services. This right is absolute and applies irrespective of the contents of the Order, any course of dealing, prior conduct or implied duty.
2. Motors’ Partners and Policies. The Dealer and any authorised users of the Services shall comply at all times with: (a) the then current terms of use, including any acceptable use policy, applicable to the relevant Motors-operated sites and platforms; and (b) any applicable terms, policies, notices or requirements of Motors’ Partners (including, for the avoidance of doubt, any app store), in each case as published on the relevant sites or platforms from time to time (together, Network Policies). Compliance with the Network Policies is a continuing obligation, and the Dealer acknowledges that these policies may be amended, updated or replaced, and agrees to adhere to any such changes promptly.
3. Changes to Services and Partner Features. Motors may make reasonable changes to the Services, including to features, functionality, delivery methods or any other components used to provide the Services, provided such changes do not materially reduce the overall functionality or value of the Services. Motors may also suspend or discontinue any such components where required by a third party, including Motors’ Partners, or where necessary to maintain the security, integrity, reputation, customer trust or proper operation of the Services. In all cases, Motors shall use reasonable efforts to minimise any adverse impact on the Dealer.
4. Service Availability and Third Party Dependencies. Motors shall use reasonable endeavours to keep the Services available but does not guarantee that the Services shall be uninterrupted, error free, secure or free from viruses, malware or other harmful components. Service availability may be affected by scheduled or emergency maintenance, or circumstances beyond Motors’ reasonable control. The Dealer acknowledges that certain elements of the Services may rely on third parties, including Motors’ Partners, and that Motors is not responsible for any interruptions, delays or changes caused by such third parties. Motors shall not be liable for any loss or damage arising from third party outages or policy changes.
5. Exclusion of Warranties. To the fullest extent permitted by law, Motors excludes all warranties, conditions and representations, whether express or implied, statutory or otherwise, including those relating to satisfactory quality, fitness for a particular purpose, accuracy, reliability, completeness and non-infringement of third party rights. The Dealer acknowledges that the Services are provided “as is”.
6. Accuracy of Dealer Content and Disclaimer of Results. Motors will use reasonable efforts to ensure Dealer Content is accurately displayed but does not guarantee the effectiveness of the advertising or any results, including lead enquiry volumes or financial outcomes.
7. Dealer Responsibility for Transactions. Motors is not a party to any vehicle sale between a Dealer and a buyer and shall have no responsibility for refunds, returns or disputes arising from such sales.
8. Monitoring. Telephone calls to numbers provided through the Motors Network, and emails routed via the Motors Network, may be recorded, transcribed or otherwise monitored, including through the use of AI tools, for operational, security, quality assurance and compliance purposes.
9. Audit and Compliance Rights. Motors may, at its discretion and with reasonable notice where feasible, audit the Dealer’s activities, advertising content, and use of the Services to ensure compliance with the Agreement and the Network Policies. The Dealer shall cooperate fully with any such audit and provide all necessary access and information, and comply with any requests in a timely manner or in accordance with any timeframes reasonably specified by Motors.
Dealer Obligations
1. Accuracy of Content. The Dealer is solely responsible for ensuring that all content and materials it provides to Motors (Dealer Content), including vehicle listings, pricing, images and contact details, are accurate and up to date. Motors may rely on such Dealer Content in providing the Services but does not check, verify, or otherwise review it and accepts no responsibility for its accuracy.
2. Legal and Ethical Compliance. The Dealer must ensure that its use of the Services and all Dealer Content complies with all applicable laws and regulations, including consumer protection laws and any requirements of the Financial Conduct Authority, where applicable. The Dealer must act professionally, fairly and in a non-misleading manner in all dealings with prospective buyers, other users of the Motors Network, Motors, and must not engage in any conduct that could harm the reputation business or operations of the Motors Network.
3. Payment Card Compliance. If the Dealer processes payment card details by phone, it must comply with PCI‑DSS requirements. Motors is not responsible for, and shall have no liability in connection with, the Dealer’s compliance with PCI‑DSS. The Dealer is solely responsible for any financial or legal consequences arising from non-compliance.
4. Third Party Rights. The Dealer must ensure that its Dealer Content and its conduct in using the Services do not infringe, misappropriate or otherwise violate the rights of Motors, Motors’ Partners or any third party. The Dealer is solely responsible for obtaining any necessary permissions or licenses for the use of third party content, and for ensuring that any such content complies with applicable laws and regulations.
5. Security of Dealer Content. All Dealer Content and communications must be free from viruses, malware or other harmful components. The Dealer must not knowingly or negligently upload, transmit or distribute any Dealer Content or communications that could compromise the security, integrity or operation of the Services, Motors’ systems or the Motors Network.
6. Acceptable Use. The Dealer must not: (a) take any action that could disrupt, impair or interfere with the operation, functionality or security of the Motors Network or any related systems; (b) place an unacceptable, excessive or disproportionate load or strain on the Motors Network or its infrastructure; or (c) use the Services in a manner that could cause disruption, interference or security risks to Motors, Motors’ Partners or third parties. Motors may take any action it reasonably considers necessary to prevent or mitigate such conduct, including suspending or limiting the Dealer’s access to the Services.
7. Technical Requirements. The Dealer must provide all Dealer Content in accordance with Motors’ technical specifications, formatting requirements and any other guidelines or instructions communicated by Motors from time to time. Motors may edit or format Dealer Content as necessary for display on the Motors Network. If any Dealer Content cannot be edited or formatted in accordance with these requirements, Motors may decline to list the relevant vehicle(s), and in such circumstances, Motors shall have no liability whatsoever to the Dealer.
8. Access and Use of Services. The Dealer shall ensure that only authorised personnel access the Services on the Dealer’s behalf and that each person uses unique credentials. The Dealer shall promptly notify Motors and revoke or request the revocation of access where any authorised user no longer requires access, including when an individual ceases employment or engagement with the Dealer or changes role. The Dealer shall not misuse the Services or attempt to copy, reverse engineer, or create a competing service using the Services.
9. Dealer Responsibility for Insurance. The Dealer is responsible for maintaining any insurance necessary to cover its business, vehicles and liabilities in connection with its use of the Services. Motors does not provide insurance or assume any liability for vehicles or transactions.
Fees and Payment
1. Base Fees. The Dealer shall pay the fees specified in the Order (Fees). Unless otherwise stated in the Order, Fees are charged on a package or subscription basis and are payable regardless of underutilisation. If the Dealer exceeds its package allowance, the provisions of clause 4.2 shall apply. In addition to the Fees, the Dealer shall pay any applicable charges for optional features or services used, which shall be billed either at the rates specified in the Order or, if not specified, at the rates set out in Motors’ then-current Rate Card. All Fees and charges are exclusive of VAT, which is payable at the prevailing rate.
2. Exceeding Package or Subscription Allowance. If the Dealer exceeds its package allowance, Motors may require the Dealer to elect either: (a) to continue using the applicable package and pay overage (excess usage) charges at the rates set out in the Rate Card; or (b) to upgrade the Dealer to the next appropriate package or subscription for the remainder of the current term. Where Motors requires the Dealer to make such an election, the Dealer must select and comply with one of those options.
3. Fee and Temporary Pricing on Renewal. Unless otherwise specified in the Order, on each renewal of the Agreement, the Fees shall remain the same as in the preceding term, subject to any change rights granted to Motors under clause 5. Any discounts, promotional pricing, or other special offers granted during the Initial Term or any Renewal Term are temporary and discretionary and will not automatically apply to subsequent renewal periods unless expressly agreed in writing.
4. Invoicing and Payment Terms. Motors shall invoice the Dealer monthly in arrears unless the Order specifies otherwise. Unless varied in accordance with clause 4.5, invoices are payable within 30 days of receipt. These terms shall apply by default.
5. Acknowledgement of Variations. It is acknowledged that payment methods or terms may differ from the default set out in clause 4.4 as specified in the relevant Order or agreed with individual Dealers. Such variations may reflect historical arrangements, subscription or package differences, or other commercial considerations. Any such agreed variation shall, for the avoidance of doubt, override the default terms in clause 4.4.
6. Interest on Overdue Amounts. Any amount not paid by the due date under the applicable payment terms, whether the default in clause 4.4 or as varied under clause 4.5 shall accrue interest at a rate equal to the higher of 4% per annum above the Bank of England base rate or the statutory rate under the Late Payment of Commercial Debts (Interest) Act 1998.
Changes to Terms or Fees
1. Right to Change Terms or Fees. Motors may, at its sole discretion, amend these Terms or the Fees by providing written notice at least 30 days’ prior to the effective date of such change. Such notice may be delivered by email, a notification or message within the Dealer’s account on the Motors Network, physical delivery or any other reasonable method that creates a record of the notice and allows the Dealer to access the updated Terms or Fees.
2. Acceptance and Termination Rights. If Motors amends the Fees, or amends the Terms in a way that materially reduces the Dealer’s rights or imposes a material new obligation, the Dealer may terminate the Agreement by providing written notice to Motors on or before the effective date of the change. Continued use of the Services after the effective date of the change shall constitute acceptance of the amended Fees or Terms, as applicable.
3. Changes Requiring Shorter Notice. Changes that are required by applicable laws and regulations, or do not materially reduce the Dealer’s rights or impose a material new obligation (for example, clarifications, administrative updates or minor adjustments), may take effect on shorter notice where reasonably necessary.
Removal of Content and Suspension of Services
1. Removal of Content. Motors may remove or refuse any Dealer Content if it reasonably determines such action is necessary to (a) comply with applicable laws and regulations or the Network Policies, (b) prevent or mitigate harm, liability or technical issues, or (c) address a material breach of the Agreement by the Dealer, including non-payment of Fees or any other amounts owed. Where practicable, Motors will notify the Dealer prior to removal, except in cases of imminent risk or technical issues. Motors shall not be liable for any reputational, commercial or other losses resulting from removal or refusal of content, regardless of the reason.
2. Suspension of Services. Motors may suspend, in whole or in part, the Dealer’s access to the Services in the event of a material breach by the Dealer of: (a) applicable laws and regulations or the Network Policies; or (b) the Agreement, including, for the avoidance of doubt, non-payment of Fees or any other amounts owed under the Agreement. During any such suspension, all Fees and other amounts owed by the Dealer shall continue to accrue and remain payable. Suspension shall continue until the aforementioned breaches have been rectified or the Agreement expires or is terminated in accordance with its terms.
Intellectual Property
1. Intellectual Property Rights in the Services. Motors and its licensors retain all rights, title and interest in the Services, the Motors Network, software, tools, data, documentation and branding, including all intellectual property rights (IP) The Dealer acquires no rights in the Services or underlying IP except as expressly granted in the Agreement. Any output generated by the Dealer using the Services does not transfer ownership of the underlying IP in the Services to the Dealer.
2. Dealer Licence to Use the Services. The Dealer is granted a non-exclusive, non-transferable licence to use: (a) the Motors Network (and any other site or platform to which the Dealer is granted access pursuant to this Agreement); and (b) any other IP made available to the Dealer by Motors, in each case solely to the extent necessary to enable the Dealer to utilise the Services in accordance with the terms of this Agreement. Except as expressly permitted by law, the Dealer may not, modify, adapt, translate, create derivative works from, decompile, reverse engineer, disassemble, or otherwise attempt to derive the source code or underlying structure of, the Services or any part of the Motors Network.
3. Dealer Content Licence. The Dealer grants Motors a non-exclusive, worldwide, royalty free, transferable licence to host, use, reproduce, distribute, display and otherwise exploit Dealer Content to provide the Services, operate the Motors Network, promote the Services, and for general marketing and advertising of Motors and Motors-operated sites and platforms, including the Dealer’s listings. This licence includes the right for Motors to sublicense Dealer Content to Motors’ Partners and other third parties involved in delivering the Services, solely for the purposes set out above. Motors may edit or format Dealer Content as necessary for display purposes.
4. Dealer Warranties and Moral Rights. The Dealer represents and warrants that it owns or is otherwise authorised to use all IP in the Dealer Content and that the Dealer Content does not infringe the rights of any third party. To the fullest extent permitted by law, the Dealer waives and agrees not to assert any moral rights in the Dealer Content against Motors, its affiliates or Motors’ Partners in connection with the use of such content in accordance with the Agreement.
Data Protection
1. Independent Controllers. Each party acts as an independent controller for personal data it processes under the Agreement, including personal data relating to potential customers collected by Motors and shared with the Dealer to enable the Dealer to utilise the Services for the marketing and sale of vehicles, and shall comply with applicable data protection laws. Neither party is the other’s processor.
2. Use of Customer Data. Where Motors shares personal data relating to potential customers with the Dealer, the Dealer shall comply with the data protection legislation (including but not limited to the UK GDPR) at all times when processing such data and shall: (a) use it solely for the purposes of utilising the Services, responding to customer enquiries and completing or seeking to complete a sale of the vehicles advertised on the Motors Network; (b) keep it secure using appropriate technical and organisational measures; (c) retain it only for as long as necessary for those purposes, unless longer retention is required by law; (d) promptly notify Motors of any personal data breach affecting Motors’ data; and (e) comply with all applicable data subject rights requests in coordination with Motors. The Dealer shall cooperate with Motors to facilitate the exercise of data subject rights, including access, correction, deletion, and objection.
3. Sharing with Motors’ Partners and Third Parties. The Dealer shall not share personal data received from Motors with any third party except where necessary to enable the Dealer to utilise the Services, respond to customer enquiries or complete or seek to complete a sale of vehicles advertised on the Motors Network or as otherwise authorised under the Agreement. Where sharing is permitted, the Dealer must ensure that any third party complies with data protection obligations equivalent to those set out in this clause 8.
4. Cross Border Transfers. Any transfer of personal data outside the UK shall be subject to appropriate safeguards in accordance with applicable data protection laws.
Confidentiality
1. Confidential Information. Each party shall keep the other party’s non‑public information confidential and use it solely for the purposes of performing the Agreement. Confidential information includes any information disclosed in the course of discussions, entering into or performing the Agreement that is identified as confidential or is by its nature confidential, the Fees and all matters relating to the Fees, and personal data of customers, leads or contacts obtained in connection with the Services. Handling of personal data shall comply with clause 8. Confidential information does not include aggregated or anonymised data derived from Dealer Content.
2. Permitted Disclosures. Confidential information may only be disclosed to employees, contractors or other persons engaged by the receiving party to the extent necessary to perform their duties under the Agreement, provided that the receiving party ensures that all such persons are aware of and undertake to comply with the confidentiality obligations.
3. Exceptions. The confidentiality obligations in this clause shall not apply to information that was: (a) lawfully in the possession of the receiving party prior to disclosure; (b) becomes public through no fault of the receiving party; or (c) required to be disclosed by law, regulation, or a competent authority, provided that the disclosing party is notified promptly where legally permissible.
4. Duration. The obligations of confidentiality under this clause shall continue for a period of two years following the termination or expiry of the Agreement. Obligations with respect to personal data shall continue as required under clause 8 and applicable law.
Warranties and Indemnities
1. Authority and Dealer Content. Each party warrants it has the full authority to enter into the Agreement. The Dealer further warrants that: (a) all Dealer Content complies with clause 3; (b) the Dealer owns or is otherwise authorised to grant the licence in clause 7.3; and (c) the Dealer has full legal title to, or is otherwise authorised to sell, each vehicle listed in Dealer Content.
2. Indemnity. The Dealer shall indemnify and hold harmless Motors and the Motors Network, and their affiliates, officers, directors, agents and employees, from and against any losses, damages, liabilities, costs or expenses arising from: (a) any third party claims that Dealer Content infringes, misappropriates, or otherwise violates the IP or other rights of any third party; (b) any claims relating to vehicles that the Dealer did not have legal title or authority to sell; or (c) any breach by the Dealer of its obligations under clauses 3.1, 3.2 and 8.
Liability
1. Unrestricted Liability. Notwithstanding anything to the contrary in the Agreement, nothing in the Agreement shall limit or exclude either party’s liability for: (a) death or personal injury caused by negligence; (b) fraud or fraudulent misrepresentation; or (c) any other liability that cannot lawfully be limited or excluded under applicable laws, rules and regulations.
2. Excluded Liability. Subject to clause 11.1, neither party, nor its affiliates, officers, directors, agents or employees, shall be liable for any indirect or consequential loss, indirect loss of profits or revenue, loss of business, contracts, goodwill or anticipated saving, or special damages of any kind, whether arising in contract, tort (including negligence), statute or otherwise.
3. Liability Cap. Subject to clauses 11.1 and 11.2, each party’s total aggregate liability arising out of or in connection with the Agreement in any rolling 12 month period shall not exceed an amount equal to the Fees, together with any applicable charges for optional features or services, paid or payable by the Dealer under the Agreement in respect of that period. Where the Term of the Agreement is less than 12 months, or if a liability arises during the first 12 months of the Term, the liability cap shall be calculated by averaging the Fees and applicable charges over the months elapsed and extrapolating that average over a 12 month period. This liability cap shall not apply to: (a) any obligations of the Dealer to pay Fees and any applicable charges for optional features or services used by the Dealer under clause 4.1; (b) claims relating to third party IP infringement; (c) personal data breaches; or (d) any breach of applicable laws or regulations.
4. Third Party Partners, Subject to clauses 11.1 and 11.3, Motors shall not be liable for any loss or damage arising from the acts or omissions of third parties participating in the provision of the Services, including Motors’ Partners, except to the extent caused directly by Motors’ own breach of the Agreement.
Termination
1. Termination for Cause. Either party may terminate the Agreement immediately by providing written notice if the other party: (a) is in material breach of the Agreement, including a breach of clause 3.2; (b) fails to comply with the Network Policies under clause 2.2; (c) passes a resolution for winding up (other than for the purposes of a solvent amalgamation or reconstruction) or has a court order made to that effect; (d) becomes or is declared insolvent, or convenes a meeting of, or proposes an arrangement or composition with, its creditors; (e) has a liquidator, receiver, administrator, administrative receiver, manager, trustee or similar officer appointed over any of its assets; or (f) ceases, or threatens to cease, to carry on business. If terminated under this clause, the Dealer shall pay any Fees or other amounts due up to the date of termination.
2. Effect of Termination. Upon termination, the Dealer must immediately stop using the Services, and Motors may remove Dealer Content from the Motors Network. Any accrued rights, obligations and payments shall remain due. Termination shall not affect any rights, remedies or obligations accrued prior to termination.
3. Survival. The following clauses shall survive termination or expiry of the Agreement: clauses 7 (Intellectual Property), 8 (Data Protection), 9 (Confidentiality), 11 (Liability), 22 (Governing Law and Dispute Resolution), and any other provisions which by their nature are intended to survive.
Assignment and Subcontracting
1. Assignment. Neither party may assign or transfer the Agreement without the other party’s prior written consent, not to be unreasonably withheld, except that Motors may assign to any of its affiliates or as part of a merger, acquisition, sale or any other corporate reorganisation without the Dealer’s consent or notice to the Dealer.
2. Subcontracting. Motors may subcontract any of its obligations under the Agreement, provided that Motors remains fully responsible for the performance of its subcontractors.
Third Party Rights. Nothing in the Agreement confers any rights on a third party, except that Motors’ affiliates and Motors’ Partners involved in delivering the Services may rely on the exclusions and limitations of liability to the same extent as Motors. Subject to this, no person who is not a party to these Terms and Conditions has any right to enforce them under the Contracts (Rights of Third Parties) Act 1999.
Notices
1. Form of Notices. All formal notices under the Agreement must be in writing and sent by email to [email protected] (copied to the Dealer’s then current account manager) or post to 27 Old Gloucester Street, London, United Kingdom, WC1N 3AX. Motors may also send notice via a notification or message delivered through the Dealer’s account on the Motors-operated sites and platforms (Dealer Account). Day-to-day communications, including routine operational or account matters, should be directed to the Dealer’s account manager named in the Order or otherwise notified to the Dealer.
2. Receipt of Notices. Notices are deemed received: (a) when delivered by hand; (b) two working days after posting by first class post; (c) on delivery if sent by a recognised courier; or (d) at the time of sending if sent by email or via the Dealer Account, provided no bounce back, delivery failure or notification failure is received. Notice delivered through the Dealer Account shall be sufficient to bind the Dealer to updates to the Agreement.
Severability. If any provision of the Agreement is held by a court or other competent authority to be invalid, unlawful, or unenforceable (in whole or in part), that provision shall, to the extent required, be deemed deleted or modified so as to be valid, lawful, and enforceable, and the remaining provisions of the Agreement shall continue in full force and effect.
Waiver and Cumulative Rights. The failure or delay by a party in exercising any right or remedy under the Agreement shall not constitute a waiver of that right or remedy, nor of any other rights or remedies. No single or partial exercise of any right or remedy shall prevent any further exercise of that right or the exercise of any other right or remedy. All rights and remedies under the Agreement are cumulative and not exclusive of any rights or remedies provided by law.
Entire Agreement. This Agreement constitutes the entire agreement between the parties and supersedes all prior agreements, representations or communications relating to its subject matter.
Order of Precedence. In the event of any conflict, the documents shall take precedence in the following order: (a) the Order; and (b) these Terms.
Any Dealer terms are expressly excluded.
Force Majeure. Neither party shall be liable for any delay or failure to perform its obligations under the Agreement to the extent caused by events or circumstances beyond its reasonable control, including (without limitation) acts of God, fire, flood, extreme weather, terrorism, war, civil unrest, industrial disputes (other than those involving its own workforce), pandemics, epidemics, failure of utilities or telecommunications, or any law, regulation, or action taken by a government or public authority. The affected party shall use reasonable endeavours to mitigate the effects of a force majeure event.
Relationship of the Parties. Nothing in the Agreement creates an employment, agency, partnership, or joint venture relationship between the parties. The Dealer acts as an independent contractor and has no authority to act on behalf of Motors except as expressly permitted under the Agreement.
Governing Law and Jurisdiction. This Agreement shall be governed by and construed in accordance with the laws of England and Wales. Each party irrevocably submits to the exclusive jurisdiction of the courts of England and Wales in respect of any dispute arising under or in connection with the Agreement.