Motors is rebranding its advertising business as Cazoo on 27 May and will close its website later this year, following the transition of any remaining traffic to Cazoo.
The consolidation to a single platform is underway with a phased migration to maintain traffic and protect lead volumes.
The Cazoo brand was acquired by Motors in 2024 and relaunched as a used car marketplace, with high brand awareness making it a popular destination for in-market buyers.
Dealer partners have been notified there will be no changes to how they list or manage their vehicles.
Barry Judge, CEO of Cazoo & Motors, said: “Cazoo is already the second best known used car marketplace in the UK, with 60% consumer awareness. Our mission is to disrupt the market and provide dealers and car buyers with a credible alternative to the market leader.
“We will consolidate our efforts entirely behind Cazoo and transition our investment and traffic from Motors into the Cazoo marketplace.
“By focusing our efforts in one place, we will move even faster, innovate more effectively and deliver stronger outcomes for dealers and car buyers, with higher-quality demand and improved lead volumes.
“This is not a decision we have taken lightly. It is one that has been informed by extensive testing, learning and analysis.
“Cazoo is the only credible challenger to the market leader, with all our resources supporting its growth towards becoming an outstanding alternative marketplace for dealers and buyers.”