Car buyers seeking reassurance by visiting more search websites before making a purchase
In-market buyers are visiting more car search websites before making a purchase, according to a new consumer survey commissioned by MOTORS. The research found buyers visit an average of 4.2 car search websites, up from 3.5 in 2021. Two-thirds of buyers (66%) said seeing a car advertised on multiple websites encouraged them to make an […]
Dealers urged to prepare for bounce in online used car searches immediately after Christmas Day
Online searches for used cars over the festive period are expected to bounce in the days following Christmas Day, providing a welcome boost for dealers with up-to-date stock listings. Research by MOTORS of Christmas search trends data, dating back to 2018, shows traffic easing off from the end of November to 25 December. Activity then […]