MOTORS accelerates Cazoo investment with launch of AI search tool and expansion into used vans
MOTORS has unveiled the latest phase of its Cazoo brand investment with the launch of an all-new AI-powered search tool and the addition of used vans to the marketplace. The AI Discovery Tool is designed to help buyers find the right vehicle faster and with greater confidence. The tool uses machine learning tech to understand […]
MOTORS launches multi-channel brand campaign for Cazoo with major investments in YouTube, TikTok and partnerships
MOTORS has launched a multi-channel brand advertising campaign to promote buyer consideration of its Cazoo marketplace. Animated adverts, produced by Fold7, targeted at in-market buyers have already launched on YouTube and will shortly roll out on TikTok along with other social media platforms. This takes place alongside expanded sponsorship activities with the British Motor Show […]
Dealer stock levels rise in June as days to sell remain consistent, reports MOTORS’ Market View
Used car sales volumes increased year-on-year (YoY) for June with stock levels up and days to sell consistent. However, competition for consumer attention saw average prices dip to their lowest level so far this year. MOTORS’ Market View analysis shows dealer inventories averaged 50 units in June, unchanged month-on-month (MoM) but up 6% YoY. The […]
Low awareness of new entrant Chinese brands is not a barrier to car buyers, finds MOTORS consumer research
Despite relatively low levels of awareness of many of the new entrant Chinese brands, most car buyers would consider purchasing from them, according to the latest MOTORS Consumer Insight Panel. Overall half (57%) of buyers are aware of at least one new car brand, although that is heavily skewed towards BYD which has the highest […]
Cazoo strengthens Brentford FC partnership as new official sleeve partner
MOTORS has stepped up its strategic sponsorship activities with Brentford Football Club, with its Cazoo brand becoming the Premier League team’s new official sleeve partner. Cazoo branding will feature on the sleeve of all playing and training kit for the men’s first team from the start of the 2025/26 season. Additionally, Cazoo have secured placement […]
High used car stock volumes prompt competitive pricing in May, reports MOTORS’ Market View
High used car stock volumes in May prompted dealers to trim their prices resulting in increased sales across all dealer sectors, according to the latest monthly Market View from MOTORS. Dealer inventories averaged 52 units, the third successive month of growth, with month-on-month (MoM) increases across car supermarkets (149), franchised dealers (66 units), independents (39 […]
Used cars sell faster as dealer stocks grow in April, reports MOTORS’ Market View
The used car market showed further signs of price stability in April, as dealer stock levels grew following an influx of vehicles generated by the March plate-change, according to the latest MOTORS Market View. The average price of a used car on MOTORS was £17,541, up £134 (0.8%) month-on-month (MoM) and £154 (0.9%) higher than […]
In-market buyers visit four car search websites to find next purchase
The average buyer visits four car search websites and spends 48 days in the buying process, according to MOTORS’ new Digital Touchpoints Survey. The findings are based on the purchasing plans of 3,000 active car buyers and was independently researched by Insight Advantage. The study first identified buyers using multiple car search websites, as part […]
Relaunched Cazoo announces headline sponsorship of the British Motor Show
Cazoo will be the headline sponsor of this year’s British Motor Show, following this month’s relaunch as a dedicated used car marketplace, The move sees Cazoo taking the lead sponsorship role held last year by its MOTORS’ parent. The popular annual event runs from 15-17 August at Farnborough International Exhibition and Conference Centre. Once again, […]
Cazoo relaunched as marketplace challenger, becoming flagship brand in expanded MOTORS network
Cazoo has been relaunched as a used car search marketplace, becoming the flagship brand in the MOTORS network. MOTORS acquired the Cazoo brand in June 2024 and the launch of the all-new website forms part of an extensive investment strategy which will see it challenge the market leader. The MOTORS website, with over 230,000 dealer […]