Most buyers expect next car to be an EV or hybrid, finds MOTORS research
Over half of car buyers expect their next car to be an electric vehicle (EV) or hybrid, as the shift away from internal combustion engine (ICE) models gathers pace, according to MOTORS’ latest Consumer Insight Panel. The research, which polled the views of 2,000 car buying decision makers, found nearly one in four (23%) expect […]
In person dealership visits build the most confidence for car buyers, finds MOTORS research
When it comes to building confidence ahead of making a buying decision, visiting dealerships and car search websites are the most popular destinations for advice, according to the latest Consumer Insight Panel research commissioned by MOTORS. In person visits to dealers remains the most popular source of assurance for over half of buyers (52%), up […]
Used car buyers’ confidence in Jaguar and Land Rover knocked following cyber attack, reports MOTORS
Online views for used Jaguar and Land Rover cars declined in September as potential buyers steered clear of both brands following the cyber attack that halted Jaguar Land Rover (JLR) production. MOTORS’ Market View analysis identified an increase in views for the top 30 brands in September, with Jaguar and Land Rover both tracking below […]
Used market enjoys stable August with fastest sales achieved by nearly new cars
August was a stable month for the used car sector with minimal changes to prices, days to sell and dealer stock levels, according to MOTORS’ Market View. The average price of a used car on the MOTORS platform was £17,721, up 1.2% (£202) from July and up 2.3% year-on-year (YoY). This small rise was mostly […]
Used EV searches rise on back of Electric Car Grant as July delivers a stable month, reports MOTORS
MOTORS identified a rise in used EV searches and prices in July following the government’s announcement of the Electric Car Grant. High levels of buyer interest were accompanied by a 3% (or £771) rise in average used EV prices to £24,949, the second consecutive monthly increase. This move made EVs more expensive than hybrids (£24,681) […]
Sales staff as important as choice of cars in driving customer loyalty, finds MOTORS research
Dealership staff play a more critical role than ever in securing customer loyalty and driving sales, according to MOTORS’ latest Consumer Insight Panel. The research found staff have a direct influence on 85% of car buyers by making a positive impact on their experience. When asked what would prompt them to return to the dealership […]
Buyers give cautious welcome to Electric Car Grant, with most favouring VAT cut on public charging, finds MOTORS research
Four in 10 buyers would consider purchasing a new EV following last week’s announcement of the Electric Car Grant, but most would have preferred the government to have lowered the rate of VAT on public charging. Research of 1,000 car buying decision makers over the weekend found 38% of new car buyers think the grant […]
MOTORS accelerates Cazoo investment with launch of AI search tool and expansion into used vans
MOTORS has unveiled the latest phase of its Cazoo brand investment with the launch of an all-new AI-powered search tool and the addition of used vans to the marketplace. The AI Discovery Tool is designed to help buyers find the right vehicle faster and with greater confidence. The tool uses machine learning tech to understand […]
MOTORS launches multi-channel brand campaign for Cazoo with major investments in YouTube, TikTok and partnerships
MOTORS has launched a multi-channel brand advertising campaign to promote buyer consideration of its Cazoo marketplace. Animated adverts, produced by Fold7, targeted at in-market buyers have already launched on YouTube and will shortly roll out on TikTok along with other social media platforms. This takes place alongside expanded sponsorship activities with the British Motor Show […]
Dealer stock levels rise in June as days to sell remain consistent, reports MOTORS’ Market View
Used car sales volumes increased year-on-year (YoY) for June with stock levels up and days to sell consistent. However, competition for consumer attention saw average prices dip to their lowest level so far this year. MOTORS’ Market View analysis shows dealer inventories averaged 50 units in June, unchanged month-on-month (MoM) but up 6% YoY. The […]