Dealers urged to prepare for bounce in online used car searches immediately after Christmas Day
Online searches for used cars over the festive period are expected to bounce in the days following Christmas Day, providing a welcome boost for dealers with up-to-date stock listings. Research by MOTORS of Christmas search trends data, dating back to 2018, shows traffic easing off from the end of November to 25 December. Activity then […]
November sees essential purchase used cars take centre stage, reports MOTORS
Steady demand for cost-effective essential purchase cars and relatively small movements across prices, stock levels and days to sell, were among some of the key used car retailing trends in MOTORS’ Market View analysis of November. Consumer focus on affordability saw cars priced under £10,000 achieving some of the best month-on-month improvements in days to […]
MOTORS signs two-year headline sponsorship with the British Motor Show
MOTORS has signed a two-year headline sponsorship agreement with the British Motor Show. The annual event, which attracted nearly 60,000 visitors this summer, returns to Farnborough International Exhibition Centre on 15-18 August 2024. This will be the first live event sponsorship for the newly rebranded MOTORS, with the investment encompassing a high-profile promotional campaign over […]
eBay Motors Group rebrands as MOTORS
eBay Motors Group has rebranded as MOTORS with immediate effect. Under the direction and investment of new ownership, the dealer facing eBay Motors Group brand and consumer facing Motors.co.uk brand, have come together as a single entity – MOTORS. The business will continue to offer dealers access to multisite advertising across eBay and Gumtree, with […]
Four in five buyers search for older cars in August as cost of living crisis continues to limit spending power
Four in five online searches in August were for cars aged five years or older, as the cost of living crisis continued to prompt buyers to consider more affordable vehicles.
Motors.co.uk partners with The Chris Moyles Show on Radio X in live car giveaway, as brand steps up investment to support dealers
Motors.co.uk’s investment in a national marketing campaign in support of its dealer partners shifted up a gear this month when a brand new car was given away live on The Chris Moyles Show on Radio X. The competition, entered by thousands of listeners, will be followed by increased multimedia activity for the rest of the year.
Used petrol cars shine as July’s star performers despite ‘punchy prices’
Petrol was the fuel of choice for many used car buyers in July as consumers sought the assurance of familiarity and good value against a backdrop of challenging economic conditions, according to eBay Motors Group.
Consumer awareness of new EV brands is low but not a barrier to buying used, finds eBay Motors Group research
Two in three car buyers do not recognise the names of the plethora of new electric car brands, even though some are already on sale in the UK.
Buyers visiting dealerships want freedom to look at cars without salespeople present, finds eBay Motors Group study
Three-quarters of buyers visiting dealerships want the freedom to browse unaccompanied by showroom staff.
Owners favour dealers over online buying services when part-exchanging, finds eBay Motors Group research
Despite the emergence of high profile online used car buying services, most owners would rather trade-in their vehicles with dealers when making their next purchase, preferring the convenience of transacting in one place.
